Color is one of the most powerful tools in packaging. It grabs attention, sets the mood, and helps shape
buying decisions. Here’s how to pick the right colors for your packaging in three easy steps.
Step 1: Understand Your Brand and Audience
Start by defining your brand’s personality and who you're trying to reach.
- Is your brand fun and playful? Bright colors like red, yellow, and blue work well.
- More natural and eco-friendly? Greens, browns, and earthy tones feel fresh and organic.
Your colors should match your brand’s vibe and appeal to your customers' tastes and
expectations.
Step 2: Think About Color Psychology
Colors make people feel a certain way. For example:
- Red: bold, energetic, urgent
- Blue: trustworthy, calm, reliable
- Yellow: happy, optimistic, cheerful
Choose colors that support the emotion or message you want your product to convey.
Step 3: Create a Harmonious Color Scheme
Use color theory to make your design look cohesive and balanced. You can choose from:
- Complementary (opposites on the color wheel, like red & green) for strong contrast
- Analogous (colors next to each other, like blue & green) for a softer, unified feel
- Triadic (three evenly spaced colors, like orange, purple & green) for a bold, vibrant look
- Tetradic (two sets of complementary pairs) for a dynamic, colorful design
Follow these three steps to create custom Branded Boxes that stand out on the shelf, feel true to your
brand, and connect with your customers.